Imagine going to work surrounded by the colour, fragranceand beauty of nature. Fresh Cut Flower Wholesalers was established 30 years agoand purchased by the current husband and wife owners in 2017.
Located in Mt Wellington, it is ideally placed at the heartof Auckland’s flower trading hub.
In a purpose-built environment with a cavernous chillercapacity, the business receives orders from its clients for fresh flowers.
Flowers are then actively sourced from a number of growerswith whom they have long-standing relationships, from the flower auction and importsfrom overseas markets for added variety and risk-mitigation on supply.
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It is a business-to-business operation selling fresh flowersto florists, wedding planners and corporates.
The business operates with a group of loyal and experiencedstaff who can run the operation in the owner’s absence.
They work only on weekdays and, while starting early, staffare generally finished by 1.30pm every day.
Cashflow is strong with the majority of customers on weeklydirect debits.
The owners bought the business with no previous flower,auction or wholesale experience and learned about the business from theprevious owner in a few months.
They are prepared to train the new owner in the same manner,as part of a desire for a smooth transition of ownership.
“The business is booming, trading nearly 30 per cent aheadof the same time last year and with experienced staff who can run all aspectsof the business as you learn the trade,” says Richard Stevens of ABC BusinessSales, who is marketing the opportunity.
The business has great systems to manage the orders receivedfrom clients to ensure successful purchasing and happy customers.
There are a small, select number of existing competitorswith whom there is a healthy but respectful competitive spirit, each with itsown relative sector of the market.
Fresh Cut Flower Wholesalers maintains a strong profile andoutbound marketing campaign via Facebook and Instagram. The process is managedby internal staff.
“Just as we did, this is an easily learnt operation withmany growth opportunities for the new owner,” says owner Jason Kiteley.
A purchaser will not only have the opportunity to buy thisstrong and established business. There is also an exciting, related start-upbusiness on offer within the asking price.
Fresh Cut Flower Wholesalers creates well over $3 million inrevenue and is expected to deliver a strong EBPIDT of $450,000.
It is priced to sell at $1,050,000.
Contact: Richard Stevens, ph 021 375 149, [email protected]
- Article supplied by ABC
