The 5-star Pullman Rotorua hotel is available for purchase, offering buyers the opportunity to acquire a premium hospitality asset in one of New Zealand’s most recognisable tourist destinations.
Occupying a prominent position in the heart of the city’s CBD at 1135 Arawa Street, the 130-room hotel provides a range of high-quality suites as well as an on-site food and beverage offering, alongside conference and wellness facilities. The hotel sits on a 2,270sq m landholding.
The property is within easy walking distance of many popular local attractions, including the lakefront, Government Gardens, the Eat Streat dining precinct, and much more.
Since reopening following the pandemic, the hotel has established itself as one of the market’s leading accommodation offerings, consistently outperforming the wider Rotorua market, benefiting from a diverse range of leisure and corporate travellers from around New Zealand and abroad.
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Nick Thompson, National Director of Hotels at Colliers, has been exclusively appointed to market the property for sale and is taking expressions of interest closing at 4pm on Thursday 1 October.
The Pullman Rotorua is managed by AAPC Properties Pty Limited, a subsidiary of Accor, under a long-term hotel management agreement.
The hotel benefits from Accor’s global reservations network, loyalty programme, distribution systems, sales platforms, and operational expertise.
Thompson says one of the ways the Pullman Rotorua differentiates itself in the market is its extensive conference and event facilities offering.
“The property provides a range of flexible meeting spaces capable of accommodating intimate boardroom meetings through to conferences, seminars, corporate functions, and private events,” Thompson says.
“This variety of facilities means the hotel enjoys year-round demand from the business and conference sectors.
“Meanwhile, the on-site food and beverage operations are centred around the Barrel & Co. bar and grill that provides breakfast, lunch, and dinner services within a top-quality dining environment adjoining the hotel’s main lobby.”
Further hotel amenities include a gymnasium, day spa, concierge services, valet parking options, and a spacious reception and lobby area.
Rotorua’s unique combination of geothermal attractions, connection to Māori culture, and adventure tourism has positioned it as a location that welcomes millions of visitors annually.
“The city’s premium accommodation market remains tightly held, with the Pullman being one of only two genuine 5-star offerings, and in the past four years, the average daily rate and revenue per available room have risen in Rotorua, according to data released by Tourism Industry Aotearoa.
“International visitor numbers are continuing to rise driven by the Australian, Asian, and US markets, suggesting further demand for accommodation in tourism hotspots in the future.”
Thompson says there are also long-term growth opportunities that could be capitalised on.
“One further angle to consider is that the vendor has developed a proposed enhancement programme that could add 15 rooms and upgrade the wellness, fitness, conference, and dining facilities.
“The programme remains subject to confirmation of design, consent, cost, funding, Accor requirements, delivery timing, and operating impacts, but may be of interest to prospective buyers seeking ways to truly maximise the future value of the property.
“An asset of this calibre will attract interest from domestic and international investors and promises to be one of the most keenly sought properties that will be available for purchase in Rotorua this year.”
- Supplied by Colliers
