A significant hospitality and mixed-use investment opportunity has been launched to the market. The Soho Hotel, a modern 127-key accommodation asset in Mt Roskill, is being offered for sale by expressions of interest, closing 4pm, Tuesday June 2.
Completed in 2024, Soho Hotel provides immediate scale, modern infrastructure and a diversified income profile.
The six-level property integrates hotel accommodation with food and beverage, conferencing, wellness facilities, office accommodation and a substantial ground-floor warehouse, creating multiple income streams within a single, purpose-built asset.
Peter Harper, head of investment sales hotels and hospitality group New Zealand and Australia at JLL, said the hotel’s physical attributes, design platform and operational flexibility provide a strong foundation for future performance.
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“Soho Hotel is a recently completed, large-format accommodation asset that offers the room count and amenity mix hotel operators actively seek in the New Zealand market,” Harper said.
“With 127 keys, a range of room configurations and high-quality supporting facilities including restaurant, conference and wellness spaces, the property is well positioned to service corporate, short-stay and extended-stay demand.”
Harper added that the asset has been developed with modern systems and a clear design vision, while still allowing incoming owners scope to refine strategy.
“Importantly, the hotel offers flexibility around branding, management and operational structure,” he said.
“There is clear potential for targeted capital investment and repositioning to better align the asset with selected market segments and unlock further performance over time.”
Strategically positioned between Auckland’s CBD and airport, Soho Hotel benefits from direct access to SH20 and strong connectivity to key demand drivers.
The property is approximately 12 minutes from both the CBD and the airport, and around eight minutes from Eden Park, supporting corporate, event-driven and short-stay accommodation demand.
Jason Armstrong, head of metropolitan sales and investments New Zealand at JLL, said the location and broader Auckland market fundamentals underpin the investment’s long-term appeal.
“Mt Roskill sits within a central Auckland corridor that continues to benefit from transport connectivity and proximity to major commercial and lifestyle precincts,” Armstrong said.
“This positioning allows the property to capture demand from multiple sources, which is a key consideration for investors seeking resilience and diversification.”
Armstrong noted that Auckland’s hotel market continues to improve, supported by returning international visitors, higher average daily rates and a strong calendar of major events.
“As New Zealand’s largest tourism and corporate market, Auckland remains a key focus for both domestic and offshore capital,” he said.
“Soho Hotel provides direct exposure to these improving hotel fundamentals, while also offering additional income streams through office accommodation and approximately 1263sq m of warehouse space, which further enhances the asset’s risk-adjusted return profile.”
- Supplied by JLL
