Do you want the highest-paying buyer for your home? Here's the hidden secret to finding them. No one buys a property because of the agency engaged to sell it. People buy property because of the property. To achieve the highest sale price for any property, two vital rules apply: Ensure your property is accessible to every buyer in the market, without restricting who can purchase it. Ensure you reach every home-hunter, not just those who stumble across your property's marketing. Sellers should never agree to restrict buyers or limit their marketing to attract only cash buyers (e.g., auctions), or to limit promotional reach to a single agency simply because that agency doesn’t want to share commissions with others. The market consists of a diverse range of buyers in various financial situations—some have properties to sell, some need financing, and some are awaiting payouts, etc. Why exclude these buyers by opting for an auction? Auctions violate the fundamental rules for finding the best buyer and are rarely used for property sales outside New Zealand and Australia. Instead, they are typically reserved for bank foreclosures, where finding the best buyer is not the priority. Agents often boast about their negotiation skills, but if an agent needs to negotiate with someone to buy your property, they’re targeting the wrong buyer. A property either perfectly suits the right buyer or is only somewhat suitable for the wrong buyer. While lowering the price might attract the wrong buyer, they will never offer as much as someone who truly loves the property. This underscores the importance of finding the best buyer. To achieve this, you need to expose your property to every potential buyer with clear, accurate information. At United Realty, we focus exclusively on facilitating the buying and selling of properties. We do not manage rental properties, as this creates a conflict of interest.