The region has long been a vital contributor to New Zealand’s economic wellbeing, forged on a buoyant food industry and a prosperous energy and production sector. Both have taken Taranaki to the world. With the advent of COVID-19, that world has now changed but Taranaki’s strong foundations in food, agriculture, engineering, energy, IT, logistics, hospitality, manufacturing, and the visitor industry, coupled with a can-do attitude ‘like no other’ will ensure the region not only recovers but lays the foundation for an even stronger and better future. Global expectation for greater sustainability practices, social procurement, low-emission, green or renewable energy solutions, and regenerative, low-carbon footprint food and drink production are helping to shape Taranaki’s direction and growth. Visitors looking for authenticity and a connection to culture, history and people through immersive natural experiences are shaping the region’s story. Those looking to invest, whether through calling Taranaki home or establishing a commercial presence, are helping to define its future. Digital connectivity and the ability to conduct business globally with a click of a mouse are cementing its desirability as a lifestyle choice. Taranaki has huge potential in this new environment. People from the Taranaki community, along with local government, business and iwi leaders have united in planning around opportunities, coming together to develop a long-term vision of a modern, high-value economy – detailed in the Taranaki 2050 Roadmap.
This includes actively encouraging investment and innovation. It is this enduring vision that places Taranaki in a good position for swift economic recovery. New initiatives are already underway in Taranaki. Hydrogen, smart grids, and a range of renewable energy technologies are being investigated and implemented. Investments are being made in providing high-value premium food and fibre products. The number of visitors to the region had almost doubled in the past decade, prior to COVID-19, as a result of infrastructure development, enterprise start-ups, and increased awareness of the region as a unique and compelling visitor destination. The New Zealand Government is investing in the region’s long-term vision through a number of key projects, including the National New Energy Development Centre, a major upgrade to the region’s hospital, roading infrastructure enhancements, and the development of the Taranaki Crossing, a significant visitor offering. At a regional level, local government has invested in a contemporary new airport terminal to better service the region’s accessibility.
