Growing up with her feet in the sand at Oakura Bay, Roi Smith-Iri brings a deep understanding of what makes Northland such an exceptional place to live. That early coastal connection, combined with her strong local knowledge across Whangārei’s premium suburbs, gives her a unique perspective on both lifestyle and coastal markets.

Before real estate, Roi was a multi-award-winning Regional Sales Manager for NZME. With two decades of high-level sales and marketing experience, she built the foundations that now underpin her success in premium property sales as an award winning agent at Bayleys.

Roi understands the nuances of selling homes of all kinds, from prestigious family properties in Kamo West and Glenbervie to much-loved coastal baches and luxury waterfront homes in her back yard on the Tutukaka coast. Her expertise has contributed to record sales across multiple markets, and her clients value her blend of strategic marketing, genuine care, and clear communication.

Passionate about helping people move into the next chapter of their lives, Roi connects buyers with homes that suit their lifestyle and aspirations. She approaches every campaign with commitment and attention to detail, ensuring her clients feel supported from the first conversation through to the handover of keys.

Whether selling a coastal retreat or a suburban family home, Roi’s focus remains the same: delivering an exceptional result with professionalism, insight, and heart.