- Jane Gu

About Jane Gu
Jane Gu is a highly experienced entrepreneur who has successfully operated multiple businesses across a wide range of industries in both China and New Zealand, including manufacturing, retail, hospitality, accommodation, horticulture, construction, and professional services. Her ventures have consistently achieved outstanding results, reflecting her sharp commercial insight and strong execution capability.
With a natural instinct for business and a genuine passion for entrepreneurship, Jane has always pursued excellence — not only in her own enterprises, but also in supporting others to achieve their commercial goals.
After building and managing several successful businesses in New Zealand, Jane transitioned into business brokerage in 2018, driven by a desire to help more people realise their business aspirations. It quickly became clear that she had found her true calling. Since entering the industry, Jane has sold an average of 18 businesses per year — a remarkable achievement in the competitive field of business brokerage.
Her transaction experience spans hospitality, retail, accommodation, clinics, horticulture, manufacturing, construction, and management businesses. This broad cross-industry exposure, combined with her firsthand operational experience, allows her to deeply understand both vendors and purchasers. Clients feel confident entrusting their business matters to her because she speaks from real experience, not just theory.
Beyond her professional achievements, Jane is a person of wide-ranging interests and strong family values. In her spare time, she enjoys reading, watching quality television dramas, socialising with friends, hiking, and organising annual overseas family trips. She embraces new experiences and believes in living a rich and fulfilling life. This curiosity and openness enable her to invest significant time in understanding unfamiliar industries, ensuring she can effectively support both buyers and sellers.
Top skills
Negotiation
Communication
Customer service
Experience
Knowledge
Patience
Top suburbs
Auckland Central
All Listings by Jane Gu
- For sale
- Sold
- For lease

$398,000 plus stock (approx $15,000)
Address withheld, Auckland Central

$338,000 including stock (approx $30,000)
Address withheld, Auckland Central

$218,000 + Stock (Approx $5,000)
Address withheld, Auckland Central

$1,500,000
Address withheld, Auckland Central

$168,000 + Stock (approx $5,000)
Address withheld, Auckland Central

$298,000 + Stock
Address withheld, Auckland Central

$150,000 plus Stock (approx $3,000)
Address withheld, Auckland Central

$280,000 + Stock $5,000 + 2 branded vehicles
Address withheld, Auckland Central
Testimonials
We are extremely grateful to Jane for her outstanding professional service in selling our business. Her patience in helping us find the right buyer and her persistent follow-up throughout the negotiations were invaluable. Thanks to Jane's dedication, we achieved a smooth and successful sale. Choosing Jane as our business broker was absolutely the right decision. We couldn't have done it without her expertise and tireless efforts. We highly recommend her services and look forward to working with her again in the future!-
We had a great experience working with Jane throughout our business purchase. She was professional, responsible, and always responsive whenever we had questions. Jane was consistently available, and any documents or information we needed were provided quickly and efficiently. Communication between us and the seller was smooth the whole way, and we truly believe Jane played a key role in making that happen. We’re very grateful for her dedication and would highly recommend her to anyone looking to buy or sell a business.-

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