Bryce believes in order to sell anything you must create and nourish dreams. As the customer flows through the property, you want them to imagine putting their touch on the space, having family and friends over or even just sitting in comfort in a quiet corner soaking up the surroundings. Every potential buyers dream home is different, yet there is potential to create this dream for every customer. Dreams are created through connecting and learning about the customer, then personalising the story to fit them. People pay for the dream, its your salesperson's job to create the dream. This is what Bryce does, he creates dreams.